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Bringing Faith-Inspired Candles to Market

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  • About
  • Client: Scripture Is Love
  • Services: Project Luminary - Launch Planning
  • Industry: Online Retail
  • Location: United States
  • Year: 2022
Visit Scripture Website

Background

When Scripture, a faith-based business, came to us, they had a big vision for their inaugural product: scented candles inspired by Biblical themes. They needed more than just a plan – they needed hands-on guidance to launch their product into the world. With the goal of a successful soft launch, Scripture enlisted The Business Support Bridge to provide full-scale launch management support. From sourcing a private label vendor to managing the product’s online debut, we were ready to help them bring their unique offering to life.

Purpose and Goals

Scripture’s goals were clear:

  1. Find a US-based private label vendor for their candle line, ensuring high-quality products.
  2. Create a seamless e-commerce experience through a website where customers could browse and purchase products.
  3. Develop cohesive branding that reflects their faith-inspired product line.

The launch’s success was measured by creating a fully functional e-commerce store that captured the essence of the brand and allowed customers to connect with the product.

Our Process

The Solution: Bringing Faith and Candles Together​

We knew that a launch like this required careful planning, creative branding, and precise execution. Here’s how we turned Scripture's vision into reality:

01.

Private Label Vendor Search

We kicked off the project with a deep dive into the candle industry.  We conducted extensive research on private label manufacturers, analyzing trends, product quality, and vendor offerings. We assessed 25 private label vendors before selecting the perfect match – a US-based vendor that offered a wide array of options for Scripture’s candle line. This vendor provided private labeling services with customizable product designs, ensuring their candles could stand out in the market.

02.

Branding and Marketing Development

Beyond sourcing, we knew that Scripture’s brand identity had to reflect its spiritual roots while appealing to a wide audience. Our team developed a cohesive branding package, including the logo, product labels, and social media content. We also created additional marketing assets like bookmarks, thank you cards, and journal covers to round out the brand experience.

To bring their e-commerce vision to life, we designed a Shopify store that was not just functional but also visually aligned with their message. From managing vendor relationships (manufacturers, designers, and developers) to overseeing copywriting and content, we acted as the central hub for Scripture’s launch process.

03.

Social Media and E-commerce Setup

We didn’t stop at the product itself – we took a holistic approach by revamping Scripture’s social media presence. By creating faith-inspired, engaging content, we built excitement leading up to the launch. Meanwhile, our team handled the complete setup of their Shopify e-commerce store, implementing payment gateways and ensuring that tax ID registration was handled. Every detail, from the operational backend to customer experience, was set up to run smoothly.

Private Label Vendor Secured

After reviewing multiple options, we locked in a private label vendor with a broad product line that perfectly matched the client’s needs.

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Brand Identity Development

We crafted a unified brand identity across various materials, including logos, labels, and promotional assets. These branding elements brought cohesion to the product line, making it instantly recognizable and aligned with its spiritual inspiration.

Social Media Revamp

We refreshed Scripture’s social media platforms with new content, creating buzz around the upcoming launch and connecting with their target audience.

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E-commerce Store Creation

We developed a Shopify store that was visually appealing and functional, with smooth payment integration and a flawless customer journey.

Soft Launch Success

The culmination of these efforts was the successful soft launch of their scented candles, laying a strong foundation for future product expansion.

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About Company

Results: Lighting the Path to Success

The Business Support Bridge didn’t just launch a product – we launched a brand. Through strategic management and detailed execution, Scripture’s vision for faith-inspired candles became a reality.

Conclusion: Guiding a Faithful Launch

At The Business Support Bridge, we’re more than project managers – we’re launch strategists. For Scripture, we turned an idea into an online presence and product line with a clear, cohesive brand. By managing every detail of the launch process, from vendor selection to website development, we ensured a smooth path to success. The soft launch of their scented candles was just the beginning, and we were proud to light the way for their growing business.